The Role of Social Media in Real Estate Marketing: A Guide for Home Sellers

WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA BEFORE SELLING YOUR HOME IN 2023

Okay, friend. The time has come, and you’re thinking about selling. But it’s super important you understand exactly what the selling process looks like in 2023. It's way more than throwing a sign in the yard. 

And social media marketing? It’s a big deal if you want your home to reach as many buyers as possible. 

That’s why I’ve pulled together this short list of a few of the platforms I use to market and sell homes. If you choose to use me as your agent (and I hope you do!), we’ll talk in-depth about which of these is right for you. 

→ Instagram:
Instagram is great for short-form video content showcasing your home and to connect with potential buyers and agents about the listing.
→ Facebook: 
Facebook is very similar to Instagram in that it's a great place for your listing to reach both my network, your network when you share the listing, and Real Estate Facebook Groups.
→ YouTube/TikTok: 
High-quality videos go a long way in helping potential buyers envision themselves living in your home. Using the proper keywords and tags go a long way in getting your home seen by more potential buyers.
→ LinkedIn: 
My go-to for connecting with local real estate agents and potential buyers. This is great for building relationships.