The Role of Social Media in Real Estate Marketing: A Guide for Home Sellers
WHAT YOU NEED TO KNOW ABOUT SOCIAL MEDIA BEFORE SELLING YOUR HOME IN 2023 Okay, friend. The time has come, and you’re thinking about selling. But it’s super important you understand exactly what the selling process looks like in 2023. It's way more than throwing a sign in the yard. And social media marketing? It’s a big deal if you want your home to reach as many buyers as possible. That’s why I’ve pulled together this short list of a few of the platforms I use to market and sell homes. If you choose to use me as your agent (and I hope you do!), we’ll talk in-depth about which of these is right for you. → Instagram:Instagram is great for short-form video content showcasing your home and to connect with potential buyers and agents about the listing.→ Facebook: Facebook is very similar to Instagram in that it's a great place for your listing to reach both my network, your network when you share the listing, and Real Estate Facebook Groups.→ YouTube/TikTok: High-quality videos go a long way in helping potential buyers envision themselves living in your home. Using the proper keywords and tags go a long way in getting your home seen by more potential buyers.→ LinkedIn: My go-to for connecting with local real estate agents and potential buyers. This is great for building relationships.
How to Ensure You Are NOT Overpaying for a Home
Here’s what I’m not gonna let happen this spring — you overpay for a new home. I know, I know. You’ve come to terms with the higher interest rates and home prices. But those? Those are completely out of your control. What’s in your control? The price tag you’re willing to pay. So here’s what we’re gonna do. When you find your next home, and you’re ready to put in an offer, we’ll talk about an appraisal contingency. Here’s how works: An appraisal contingency allows buyers to back out of a deal or renegotiate the purchase price if the home's appraisal value comes in lower than the purchase price. It’s a simple way to safeguard your hard-earned cash during the buying process — and ensure you're not overpaying. So if you’re thinking of buying but don’t want to get in over your head, don’t worry. I’ll do everything in my power not to let that happen. Have other hangups about buying? Message me - I'd love to talk more.
Valentine's Day: Real Estate Love Languages
Have you ever heard of the 5 love languages? If not, give it a Google to learn more about it. I like the idea of the love languages, but I've got a few of my own that I couldn't find in the book. Gift giving? No, for me it's REFERRAL giving. Words of affirmation? Sure, but just make sure to put it in a Zillow or Google review, please.Acts of service? How about signing the docusign before it expires? Happy Valentine's Day! Share your love languages in the comments.
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